Local SEO – Optimising Google My Business Listings

Follow these straightforward steps to optimise and improve your Google My Business listing and improve your local SEO.

  • Claim/Verifying Listing
  • Basic business information
    • Name
    • Categories – using primary and secondary categories – primary category for main keywords
    • Address – same as website and citations
    • Phone Number – same as website and citations
    • Business hours – same as website and add to website
      bank holidays etc
  • Business description
    • 750 characters long
    • First 250 characters – high quality and compelling
    • Rankings keywords and LSI keywords
  • Add Photos
    • Add photos regularly
    • High quality photos
    • At least 720 x720px
    • No larger than 5MB
    • No less than 50kb
      examples – business premises, portfolio images, case studies, offers, staff etc.
  • Add videos
    • No more than 30 seconds long
    • No more than 100MB
  • Try and get Google Reviews
    • Google review link
    • Work with client to send ideas on how to get reviews
  • Manage and respond to Google Reviews
  • Google Posts
  • Utilise Google My Business Messaging



contact us