We’re sure you’ll find something beneficial in this blog post, whether you’re completely new to link building or have been taking advantage of it for some time. SEO is always evolving, and the value to your website of building high-quality links has never been greater. Google needs links from other websites if it is to locate your page. The more links, the better. But remember, the quality of the links is really important! Not every link gives your website the same value. Even worse: certain links could have a negative impact on your website.
What is a Backlink?
Backlinks are a link found on another website which then leads back to your website. They are sometimes also known as inbound links. Search engines such as Google use backlinks as a rating indicator because when one website links to another, it suggests that they believe the content is worth mentioning. High-quality backlinks in search engine optimisation (SEO) will help to boost a site’s ranking position and brand awareness.
Definition of link building
Link building is the process of developing one-way hyperlinks (also known as “backlinks”) to a website with the objective of enhancing visibility on Google’s search engine results page. If a large number of high-quality links lead to a particular page it will be viewed by search engines as an authoritative or significant post and because of this, they will rank it higher.
The amount of backlinks is an acknowledgement of that website’s popularity or relevance.
‘No Follow’ Links
There is an attribute that can be allocated to links often called the “nofollow” attribute. This advises Google not to pass any ‘link juice’ over to the desired URL via this page. Effectively, you’re telling Google not to recognise the link and ignore it. Therefore, it won’t help boost your sites rankings in any way.
4 Reasons Why Link Building is Important for SEO
1. Backlinks are How Google Discovers New Web Pages
Google spiders (automated bots) use backlinks for discovering, crawling, and indexing pages on your website.
Why is this so important? Well, basically more backlinks mean a greater chance of your site being discovered quicker than your competition.
Since backlinks are the internet navigation tool for Google, incorporating a lot of them into your website helps increase the average amount of time it takes for SEO techniques to succeed (On average 3-6 months).
2. They Prove Your Value to Google’s Algorithm
Backlinks are essential as they act as a reputation tool for Google. This is because it’s main function is to direct searchers to the best possible answer to their enquiry, meaning that they won’t send it to a page that receives barely any traffic.
Basically, the more popular the website, the more likely Google is to direct people there as high traffic means the website content is useful and reliable.
Remember: Google uses backlinks to assess your online credibility.
QUALITY OVER QUANTITY. Spammy links harm your websites reputation and can negatively impact SEO.
3. Improve your Organic Traffic
Backlinks help to improve your websites position in the search engine rankings. High-quality backlinks from websites with high domain authority (40+) gives your site ‘link juice’ and helps to increase your overall referral traffic. This is because your site is being exposed to a wider audience via the backlink published within the content. Those users now have a one-way link to your website.
4. Building Brand Awareness
Building good links will help strengthen your brand and set you up as an authority in your space. There are some link building strategies, such as content creation, that can demonstrate to people your business’s knowledge, and this can go a long way to developing your brand.